- a distributor works with retailers to make a product purchasable for consumers.
- in the gaming industry, the publisher usually handles the distribution stages.
- marketing is the most expensive part of gaming.
- the advertisement part is highly expensive and usually equals or exceeds the budget used to create the game.
- TV advertising is the most expensive but is the best way to show your product to a mass market.
- The final cost comes in distributing the game.
- games are designed by groups of software engineers, artists and programmers who write the code, animate the characters and create the structure that makes games playable for consumers.
- Tent pole business model
- publisher releases one blockbuster game with heavy marketing and investment. then they use the money made from this game to create more riskier creative games.
- Grand Theft Auto brings in a lot of money for Rockstar which allows them to invest smaller hits such as Canis Canem Edit, Manhunt and future products such as LA Noire and Agent.
- a disadvantage of this is the company are gambling on one game being a massive hit and sometimes even if successful big games can't make back the money needed.
- where parts of a games design are contracted out to other companies this helps lower development costs of the game.
- this means the development team can be made up of smaller numbers such as 10 - 20 rather than 50+ and the work is pieced together using specialist external teams.
- a consumer is anyone who buys, plays or downloads the game.
- some types of games that consumers can play are party games, political games and multiplayers.
- in most games you are given a selection of characters and you choose one based on appearance and the skills of the character in the game. some games though give you the chance to create an avatar your own personal character and most people tend to design this according to themselves or friends.
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