consumption- This is how the consumer is attracted to the game, this could be due to the graphics used or the use of multi player to socialise with friends and family. Most games are played on consoles such as the wii which allows the consumer to interact with the game as they have to move around in order for the character within the game to move. This would be more suitable for a family, allowing everyone to join in at all ages, another example of this is xbox kinect.
Another social game would be call of duty as players can play online with others as well as communicate. However this game is most popular with males as it involves violence. It also has different stages as well as different locations for the consumer to play. This means that groups of people or friends can play together in order to beat the other tean, attrating them as they can talk to their friends and have a fun experience.
production- there are two ways to produce a game, one is the tent pole business model. the publisher releases a block buster game (hoping it will be a success) by using heavy marketing and investment. the money made is then used to invest in riskier games.
the other is the hollywood model. this is were parts of the games design is contracted out to other companies to lower development costs. this means that the work is done by specialists outside the business.
distribution- this is were the company decides who their target market are and advertise, their product can be available from retailers in shops as well as online. it has to be sold at the correct price to attract the target audience, promotional deals and limited addition games can be a way of attracting more customers, this can then be advertised through word of mouth as people will tell their friends persuading them to buy the product.
Alex Minall
jasmine smith
No comments:
Post a Comment